I'M Michelle Hughes

Romance Author . Publishing Coach . Publisher

Saturday, November 12, 2016

Kindle Scout Campaigns

It's 2016 and a few months ago was the first time I'd heard of kindlescout.  Have I been living under a bridge?  Obviously so, or either Amazon hasn't promoted this in the way to reach people like me, you know indie authors who are always looking for a great promotion.  That being said, I decided to enter a new book I've written, and it was chosen for nomination.  If you're like me before, you have no idea what that means, so let me give you their spiel from the page here:  https://kindlescout.amazon.com/about

How It Works

"Kindle Scout is reader-powered publishing for new, never-before-published books. It’s a place where readers help decide if a book gets published. Selected books will be published by Kindle Press and receive 5-year renewable terms, a $1,500 advance, 50% eBook royalty rate, easy rights reversions and featured Amazon marketing."

So my first thought was hey, why not?  If the book was chosen I get an advance, if not, it's thirty days of advertisement to people who may have not heard about my books before.  My campaign is still going on so I can't say whether or not it was worth the extra thirty days I kept my book on hold waiting to see if I was one of the chosen few.  Here's my link: https://kindlescout.amazon.com/p/1H6NVWAEBLL57

I'll be very honest with you.  This book is in a genre I wasn't sure how to promote because I don't normally write contemporary WESTERN romance.  I've always been a new adult romance writer.  For those people that have "won" a contract (and it does feel like American Idol for books with people voting) they've had positive things to say.  Here are some links to follow up on that with:

The low down.  Kindlescout gives you the opportunity to put your books blurb, and author links on a page and you encourage everyone you know to vote for your book.  If it's chosen for a contract, everyone that voted gets your book free.  If it isn't chosen, everyone who voted gets your rejection letter which really isn't great for sales in my opinion.  As a reader, seeing that Kindlescout didn't think the book was worthy of inclusion could be a red flag that they shouldn't buy your book.  In my case I didn't care if it was chosen or not (still waiting to find that information out) it was just a chance to see if there was a market for my writing under a new genre.  

They also include a sneak peek into your book, just like Amazon does for most books on their site, and the added author information which I'm including below.

The downside for me?  This was a new marketing audience and I had no idea how to push it to my readers.  I promoted the normal way:  Facebook, mailing list, www.tearsofcrimson.com blog,  twitter, pinterest, linked in, but my readers aren't really picking up on it.  I've only had 674 people view my campaign so far.  It tells me that I get most my readers from follows on my Amazon pages, and social media isn't doing much for me.  Honestly, that information alone is a great tool.  I've had 10 bestselling books so obviously readers are finding me somewhere, and it's pinned it down to where. My Amazon page itself.

I'm not holding out any great hope of being chosen by Amazon with my dismal numbers on the votes, but as my campaign is ending in 12 days, I'll see what happens when I release it to all the other sales channels if it's not picked.  That's another little tidbit, if your book is chosen, the ebook will only be available on Amazon.  

Hope this helps give you a little insight into the program, and hey, maybe it can work for you!

Michelle Hughes is an international bestselling author of romance. She has currently self-published 30 books on her own and one with Kindle Press. Discover more about Michelle by visiting Tears of Crimson


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Michelle Hughes
Verbena, Alabama